Enterprise Tag Management Services That Fix Broken Data Layers
Your data layer is probably broken somewhere, and nobody’s checked in months. Raymetric provides enterprise tag management services that audit and rebuild GA4, GTM, Adobe Web SDK, and Piwik PRO setups, wire in OneTrust or another CMP properly, and move collection server-side where it actually matters. What comes out the other end is data you can put in front of a board without a disclaimer.
Built for Compliance
GDPR, Consent Mode v2, and complex regional privacy laws are handled at the start of the build – not patched in after legal flags it in review. Our enterprise tag management services bake compliance directly into your data layer.
Engineered for Accuracy
Clean schemas, tested data layers, and a QA pass before anything ships. Every enterprise tag management deployment includes validation so your reporting reflects what actually happened on the site.
Future-Ready Measurement
Server-side and first-party where it counts, with data feeds structured for AI search tools and LLMs – not just a GA4 dashboard. We build enterprise tag management infrastructure that outlasts platform changes.
We Audit First. Then We Build Something That Holds.
Most tracking problems don’t announce themselves. A data layer quietly stops firing on one template, a consent script blocks half your conversion events, a migration goes live without anyone checking whether the new numbers match the old ones. That’s why our enterprise tag management services always start with a structured audit – we find the gaps before your next board review.
Multi-Platform Deployment
GA4, GTM, Adobe Web SDK, Piwik PRO, Matomo – set up so they agree with each other, instead of each giving you a slightly different number for the same metric.
Consent-Native Architecture
OneTrust, Osano, or whatever CMP you’re already on, wired into the tracking layer itself alongside Consent Mode v2 – so a consent update doesn’t quietly break your data six weeks later.
Core Infrastructure Components
Data Layer Audit & Rebuild
GA4, GTM & Piwik PRO Configuration
Adobe Web SDK & AEP Migration
Server-Side Tagging (sGTM)
OneTrust / CMP & Consent Integration
QA, Governance & Documentation
What We Actually Do, Platform by Platform
Eight things we get called in for most often, across telecom, financial services, travel, and healthtech clients running multi-market or heavily regulated digital estates.
GA4 & GTM Implementation
Containers and events built around your actual funnel – not the default template everyone starts from and never revisits.
Server-Side Tagging (sGTM)
A properly configured first-party setup, not just a server container pointed at the same blocked domains. Recovers a real chunk of the 15-35% typically lost to blockers and browser privacy settings.
CMP Implementation
OneTrust, Osano, Usercentric or your existing CMP, built into your tag containers with Consent Mode v2 – the part most teams get half-right and never revisit.
Adobe Web SDK & AEP Migration
Off legacy AppMeasurement and onto Web SDK, without breaking Analytics or Target reporting mid-migration. We run both in parallel until the numbers agree, then cut over.
Piwik PRO & Matomo Deployment
For teams that need data residency in the EU, or just can’t route customer data through Google’s infrastructure – healthcare, finance, and public sector especially.
Measurement Governance & QA
A documented schema and a testing step before every release, so a code deploy doesn’t silently take out your checkout tracking.
AI & LLM Data Feeds
Structured server-side feeds for AI discovery tools, LLMs, and ad platforms – increasingly where a chunk of your traffic is actually coming from.
Ongoing Governance & Support
Periodic check-ins after handover, so the next consent update or platform change doesn’t undo the work.
Let's Fix Your Data Infrastructure - For Good
We take on two new clients a quarter. That’s not a scarcity tactic – it’s how we actually get to know a stack well enough to leave it in better shape than we found it.
- You work directly with the person doing the work - no account manager in between
- Two new clients a quarter, by design, not by capacity problem
- Documentation written for whoever's on your team a year from now, not just for us
FAQ
Which analytics platforms does Raymetric work with?
GA4, Google Tag Manager, Adobe Web SDK / AEP, Piwik PRO, and Matomo – plus server-side tagging (sGTM) and CMP implementation (Usercentrics, OneTrust, Osano) across all of them. We’re not tied to one vendor’s stack.
Do you support GDPR and UK GDPR compliant tracking?
Yes. Every deployment integrates a CMP – typically Usercentrics, OneTrust or Osano – and Consent Mode v2 directly into the tracking layer, so consent state and data collection stay in sync under GDPR, UK GDPR, and similar frameworks, regardless of whether you’re on GA4, Adobe, or Piwik PRO.
What's the difference between client-side and server-side tagging?
Client-side tags run in the visitor’s browser and are frequently blocked by ad blockers and browser privacy settings. Server-side tagging (sGTM) moves that collection to a server you control, typically recovering 15–35% of previously lost signal.
What is Adobe Web SDK migration?
Adobe Web SDK migration replaces legacy AppMeasurement code with Adobe’s current data collection library, enabling Customer Journey Analytics, cleaner XDM schemas, and features your Adobe Experience Platform license already includes but likely isn’t using.
How long does a typical engagement take?
Engagements run in two phases: a Briefing & Architecture Review (stack audit), followed by Build & Handover Governance, delivered against the P.R.I.S.M. framework with full internal documentation.