Client portfolio average
Diagnostic aggregate
Privacy program outcomes
P.R.I.S.M. Accuracy principle
Our consulting is built on a decade of engineering within the internal analytics teams of global leaders in finance, telecom, travel and hospitality, and technology. We bring the technical standards of Fortune 500 environments to every engagement – without the headcount, timeline, or internal politics. Amitsingh Chouhan founded Raymetric after 10+ years as a Senior Analytics Engineer and Leading Web Analytics and Data privacy Team at Big 4 consultancies and global telecom leaders. Having architected measurement infrastructure for 11+ enterprise properties simultaneously, his firm specialises in identifying the gap between what organisations think their data says – and what it actually means for revenue.
Most organisations have analytics tools. Very few have analytics architecture. The difference is a measurement system designed to answer strategic questions that drive growth – not just track what happened.
Raymetric delivers four interconnected capabilities, all governed by the P.R.I.S.M. framework
Adobe Analytics, GA4, Piwik PRO, Adobe Launch, GTM, sGTM
Meta CAPI, Google Ads EC, LinkedIn CAPI, TikTok Events API, Tealium, Adobe Launch, sGTM
OneTrust, Cookiebot, Piwik PRO, Consent Mode v2, GDPR/HIPAA/CCPA
Adobe Target, Optimizely, VWO, Qualtrics, Medallia
P.R.I.S.M. is Raymetric’s five-principle measurement methodology. It governs every engagement – from analytics architecture to pixel implementation to privacy compliance.